Description:
Cartoon Network secured a two-year global partnership with the Dove Self-Esteem Project that leveraged its hit inclusivity-themed series STEVEN UNIVERSE to educate young people on body confidence. The partnership kicked off on Cartoon Network April 4, 2018 with the first of six new animated shorts directed by STEVEN UNIVERSE creator Rebecca Sugar rolling out on-air. The partnership also included a new original song featuring the cast of the show, an accompanying music video and an educational eBook.
All of the new STEVEN UNIVERSE/Dove content was co-created by body image expert Dr. Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England.
Partnership Opportunity:
STEVEN UNIVERSE/Television
Partner/Category:
Dove /CPG
Timing:
April 2nd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Email
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
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