Netflix and Lyft partnered to promote the second season of STRANGER THINGS. The ridesharing company created a unique riding experience for its passengers across the U.S. Halloween weekend. Lyft users could also opt into “Strange Mode,” which made in-app cars resemble waffles, Christmas lights, and red illuminated STRANGER THINGS logos. Passengers in Philadelphia and Los Angeles could also use “Strange Mode” for a chance to ride in a show themed Lyft car that included radio static, malfunctions, flickering lights and pop outs.