Partnership:

Stranger Things and Nike

Description:

Netflix partnered with Nike to promote the third season premiere of the television hit, STRANGER THINGS.

The partnership consisted of Nike releasing a line of apparel and footwear inspired by nostalgia for the show's 80s setting.

The Nike STRANGER THINGS clothing line included clothing branded with the show's fictional high school, Hawkins High School, as well as classic Nike shoes from 1985.

The Hawkins High pack dropped June 27. It was a clothing set that included three classic Nike shoes decorated with the color scheme of Hawkins High. The three shoes featured were the Blazer, the Cortez and the Tailwind. All three shoes also feature the Hawkins High logo.

Along with the classic sneakers, Nike released Hawkins High t-shirts, hats, sweatshirts and sweatpants to pair with their classic shoes.

Following the Hawkins High pack, Nike released the OG Pack on July 1. The OG Pack featured red, white and blue colors to celebrate Independence Day which is the setting for the third season of STRANGER THINGS.

Partnership Opportunity:
Stranger Things/Television
Partner/Category:
Nike /Sporting Goods
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-26
Companies Involved
Tuck

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