Partnership:

Stranger Things and Universal Studios Hollywood & Universal Orlando Resort

Description:

Netflix partnered with Universal Studios Hollywood and Universal Orlando Resort to bring STRANGER THINGS to the theme parks' Halloween Horror Nights.

As part of the park-wide celebration of Halloween, the partnership introduced a series of chilling mazes based on the hit show. The STRANGER THINGS mazes told a suspenseful story of an otherworldly entity terrorizing a small town and delving into the parallel universe known as the Upside Down.

The mazes were installed at both park locations and were in sync with the hit show's journey to 1985. Halloween Horror Nights began on September 6 in Orlando and September 13 in Hollywood, culminating on Halloween.

Partnership Opportunity:
Stranger Things/Television
Partner/Category:
Universal Studios Hollywood & Universal Orlando Resort /Attractions
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-07-02
Companies Involved
Tuck

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