Partnership:

SUMMERSLAM and 7-Eleven

Description:
World Wrestling Entertainment teamed up with 7-Eleven to promote the pay-per-view event SUMMER SLAM. Customers were able to collect Slurpee cups and the Super Big Gulp fountain drink cups which all featured WWE superstars. The Slurpee cups came with codes that were able to be redeemed for Slurpee Nation reward points for in-game prizes in THQ’s SmackDown vs. Raw 2010 video game. WWE wrestler, John Cena, also created a limited-edition cup to support 7-Eleven’s Coffee Cup with a Cause campaign. A portion of the proceeds from the cup was donated to the Make-A-Wish Foundation. The promotion ran through August 31, 2010
Partnership Opportunity:
SUMMERSLAM/Television
Company:
WWE (World Wrestling Entertainment)
Partner/Category:
7-Eleven /Retail
Timing:
August 3rd Quarter 2010
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
WWE (World Wrestling Entertainment)
Tuck

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