The SUNDANCE FILM FESTIVAL and Cesar dog food launched a promotion giving away a trip to the 2005 SUNDANCE FILM FESTIVAL. No purchase of the product was required to enter the Cesar "Little Dog, Big Screen" Sweepstakes. Contestants could enter online, vie mail (FSI entry forms or blank index cards) or automatically with the purchase of particular Cesar-brand products. The grand prize winner received a 5-day/4-night trip for two to the 2005 SUNDANCE FILM FESTIVAL in Park City, UT.