SUPER BOWL XL and Burger King


Burger King and NFL Properties, Inc. partnered to promote SUPER BOWL XL through the NFL Ultimate Tailgate promotion. Consumers had a chance to win one of many prizes which included 2006 Hummer H3, a trip for two to Super Bowl XL in Detroit or to the NFL Pro Bowl in Hawaii, Samsung 40" HDTV, EA Sports Madded NFL '06 game, NFL Greatest Super Bowl Moments DVD or a $40 commemorative NFL Visa gift card. Consumers entered via text messaging with the purchase of a 6 or 9 piece order of BK™ Chicken Fries. Consumers received four (4) Entry Codes with the purchase of a 36 piece BK™ Chicken Fries Party Pack. Use your mobile phone handset to send a text message consisting of an Entry Code to the short code “25946” (BKWIN). Consumers also had a chance to win by mailing in a postcard with their information. The promotion included promotional TV spots. The sweepstakes began January 9, 2006 through January 30, 2006.

Partnership Opportunity:
SUPER BOWL XL/Television
Burger King /Dining
January 1st Quarter 2006
Promotional Elements:
Media Elements:
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