Description:
Coors Beer and the NFL Properties, Inc. partnered to promote SUPERBOWL XL. Upon purchasing a 12, 18, 24, or 30 pack of Coors Beer, customers found a code on each can to be entered either through text-messaging or at www.coorsbeer.com. After entering the code, contestants had a chance to win a Coors Light NFL Poster or a Cell-Phone Download instantly. The sweepstakes began on August 1, 2005 and concluded February 12, 2006.
Partnership Opportunity:
SUPER BOWL XL/Television
Company:
NFL
Partner/Category:
Coors /Beverages
Timing:
August 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
NFL
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