Partnership:

SUPER BOWL XLIII and Mars Inc.

Description:
Mars Snackfood U.S. has teamed up with former New York Giants standout and Super Bowl XLII winner Michael Strahan for the “Celebrate on the Field” contest. Consumers can enter UPC codes from select packages of M&M’s, Snickers, Twix, Milky Way and 3 Musketeers through February 1, 2009 for a chance at winning instant prizes including $100 Visa gifts cards or $100 NFLShop.com gift cards. The grand-prize winner will receive the ultimate Super Bowl trip: a five-day trip for four to Miami, FL to Super Bowl XLIV, tickets to the EA Sports Super Bowl XLIV Party, hotel accommodations and $2,000 in spending money. Two first-prize winners will receive a trip to the 2010 Pro Bowl and $500 in spending money. The promotion is supported by an interactive website where visitors can create custom e-cards, online marketing and on-pack messaging supports the promotion.
Partnership Opportunity:
SUPER BOWL XLIII/Television
Company:
NFL
Partner/Category:
Mars Inc. /CPG
Timing:
1st Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-01-26
Companies Involved
NFL
Tuck

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