Partnership:

SUPER BOWL XLIV and ESPN

Description:
ESPN, NFL and GMC teamed up to promote Superbowl XLIV. Football fans were given the opportunity to visit ESPN.com's GMC Sierra Engineered to Win Playoff Challenge to test their familiarity with the Playoffs and take part in a challenge hosted by Tom Jackson. As part of the program, fans were able to take a 10 question, timed quiz each week testing their NFL Playoff and Superbowl knowledge, with chances to win a number of different prizes including a $100 online gift certificate to NFLshop.com and one grand prize winner received a 2010 GMC Sierra. The promotion ran from January 8 'sFebruary 8, 2010.
Partnership Opportunity:
SUPER BOWL XLIV/Television
Company:
NFL
Partner/Category:
ESPN /Sporting Goods
Timing:
1st Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-03-26
Companies Involved
NFL
Tuck

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