Description:
The largest consumer promotion yet, featuring a 4-week onslaught tied to multiple brands. On-Pack Promo for 35 million prizes, including free trips and merch. TV and print ads featuring football Celebs.
Partnership Opportunity:
SUPER BOWL XXXV/Television
Company:
NFL
Partner/Category:
Frito-Lay /CPG
Timing:
January 1st Quarter 2001
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2001-01-15
Companies Involved
NFL
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