Nintendo partnered with Tag Heuer to create a co-branded Super Mario watch.

Nintendo worked with Tag Heuer to create the watch which celebrated the iconic Super Mario gaming franchise. The digital Super Mario watch from Tag Heuer was launched at a cost of $2,150.

The watch had a host of features which included animations of Mario sliding down a flagpole, growing in size from a mushroom and even becoming invincible from a star. All these features drew directly from the Super Mario games from Nintendo.

The watch was a limited item with only 2,000 units available for purchase.