Partnership:

Super Mario Maker for Nintendo 3DS & Nintendo 3DS XL and Southwest Airlines and iJustine

Description:

It was a special start to the holidays as Nintendo surprised passengers on a Southwest Airlines flight with Super Mario Maker (for Nintendo 3DS) and Nintendo 3DS XL. To drive further excitement of the partnership, we partnered with popular YouTube influencer iJustine – who said it was a dream come true to help announce the surprise and to be able to share the experience with her followers. Upon learning of the surprise, some passengers couldn’t believe that it was happening on only one flight and couldn’t believe that they were one of the lucky recipients. Other passengers opened up their New Nintendo 3DS XL systems and began setting them up and playing with them immediately.

The fun did not end there! Upon arrival at LAX, passengers were greeted by a Mario costume character where they had an opportunity to take photographs with the iconic character. The holiday surprise was phenomenal kick-off to Say Yes to Nintendo 3DS promotion with Southwest Airlines.

Partnership Opportunity:
Super Mario Maker for Nintendo 3DS & Nintendo 3DS XL/Gaming & Esports
Company:
Nintendo of America
Partner/Category:
Southwest Airlines and iJustine /Travel
Timing:
December 4th Quarter 2016
Target:
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Blogs
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Nintendo of America
Tuck

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