Finch, the self-care mobile app that pairs users with a digital bird companion they care for by completing daily wellness tasks, teamed with DC Studios for a month-long in-app Supergirl event ahead of the film's June 26 theatrical release. This marks Finch's first-ever IP collaboration, and the in-app experience began June 1 and ran through the month, with the event listed in stores as ending June 29.

The takeover brought the world of Supergirl into the app in an interactive way. Users can unlock Supergirl-inspired outfits for their in-app bird companion (the "birb"), transform their birbhouse into Kara's bedroom, adopt Krypto as a micropet companion, and explore a new galactic-themed location inspired by the film. Themed clothing and birbhouse decorations are collected daily by energizing the birb, and the Krypto micropet unlocks on day 25 for standard users and day 20 for Plus members. The Supergirl items are limited to the event window and will not return to the in-app shops afterward, which gives the collaboration built-in urgency.

The creative angle ties the brands together cleanly: the collaboration is rooted in the idea that even the strongest heroes carry unseen responsibilities, encouraging users to build small daily habits like gratitude check-ins and simple self-care goals to recharge and show up for others. On the partnership rationale, Finch co-founder Stephanie Yuan spoke with Comic Watch about how the collaboration came together and why superhero fandom and self-care make a natural pairing. The timing also drove app installs, with fans pointed to download Finch on the App Store or Google Play ahead of the collaboration, and the app sitting at #4 among top free Health & Fitness apps during the campaign window.