Partnership:

SUPERMAN RETURNS and Frito-Lay

Description:
Warner Bros. and Frito Lay teamed up for the Frito Lay SUPERMAN RETURNS American Adventure sweepstakes, to promote the theatrical release of SUPERMAN RETURNS. Grand Prize was a trip to Kennedy Space Center Visitor Complex. Additional prizes include trips to the Grand Canyon, Mount Rushmore and the Statue of Liberty. Promotion ran June-July 6, 2006.
Partnership Opportunity:
SUPERMAN RETURNS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Frito-Lay /CPG
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-20
Companies Involved
Tuck

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