Warner Bros. Pictures and Samsung partnered to promote the theatrical release of SUPERMAN RETURNS. Consumers who registered online and played the SUPERMAN RETURNS-themed games had a chance to win Samsung prizes. There were 4 levels to the prizes. Level one winners received a Z Digital Audio Player. Level 2 winners won a Q1 Ultra Mobile PC. Level 3 winner won a Blu-Ray Disc Player and Level 4 winner received a 40" LCD HDTV. Other prizes included movie tickets to the movie. Sweepstakes began June 15, 2006 and ended July 15, 2006.