Warner Bros. Pictures and The Quaker Oats Company partnered to promote the release of SUPERMAN RETURNS. On specially marked packages of Cap''n Crunch cereal was a SUPERMAN RETURNS game which enabled consumers to win 1 of 53,050 SUPERMAN RETURNS prizes which included Mattel Toys and EA video games. Access codes were printed inside participating packages and were entered at quakeroats.com/findsuperman. In addition to the online game, the back of the package included movie themed games such as word search and power match. The packages were found on shelves beginning March 2006; the online game ran from May 1, 2006 through September 30, 2006.