Partnership:

SUPERMAN RETURNS and The Quaker Oats Company

Description:
Warner Bros. Pictures and The Quaker Oats Company partnered to promote the release of SUPERMAN RETURNS. On specially marked packages of Cap''n Crunch cereal was a SUPERMAN RETURNS game which enabled consumers to win 1 of 53,050 SUPERMAN RETURNS prizes which included Mattel Toys and EA video games. Access codes were printed inside participating packages and were entered at quakeroats.com/findsuperman. In addition to the online game, the back of the package included movie themed games such as word search and power match. The packages were found on shelves beginning March 2006; the online game ran from May 1, 2006 through September 30, 2006.
Partnership Opportunity:
SUPERMAN RETURNS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
The Quaker Oats Company /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-22
Companies Involved
Tuck

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