Description:
To celebrate the release of Surf’s Up 2: WaveMania, CDM partnered the animated mockumentary with Carl’s Jr. and Hardee’s for an awesome Cool Kids Combo! Totally rad in-store POP and limited time premiums include color change tattoos, a surf ball, a wave rider, and a whistle. The fun continues at home by visiting http://www.carlscoolkids.com/ to download Surf’s Up 2 wallpapers, a coloring page, and a tiki design studio activity.
Partnership Opportunity:
Surf's Up 2: WaveMania/Theatrical
Company:
Sony Pictures Home Entertainment
Partner/Category:
Carl's Jr. and Hardee's Restaurants /Dining
Timing:
1st Quarter 2017
Target:
Kids (6-11)
Family
Family
Promotional Elements:
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Other
Premiums / Giveaways
Other
Media Elements:
Micro site
Created On:
2020-11-30
Last Modified on:
2017-03-08
Companies Involved
Sony Pictures Home Entertainment
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