Partnership:

SURF'S UP and Baskin Robbins

Description:
Sony Pictures teamed up with Baskin-Robbins to promote the theatrical release of SUR? S UP. Playing off the surf theme, Baskin-Robbins is offering two new flavors of the month, Splish Splash and Penguin Swirl. Consumers are also invited to play the "Big Wave Instant Win Online” games for the chance to win a trip to Hawaii or Jamaica as well as beach towels, sunglasses, and B-R gift certificates. In addition, a Baskin-Robbins mobile tour also will screen the movie's scenes.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Baskin Robbins /Dining
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-06-11
Companies Involved
Sony Pictures Entertainment
Tuck

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