Description:
Sony partnered with the National Frozen and Refrigerated Association (NFRA) to promote the theatrical release of SURF'S UP. The NFRA used SURF'S UP characters to promote its June Dairy Month at retail.
Partnership Opportunity:
SURF'S UP/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
National Frozen Foods & Refrigerated Foods Assn. /Non-Profit Organizations
Timing:
June 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-02
Companies Involved
Sony Pictures Entertainment
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