Partnership:

SURVIVOR: ALL-STARS and Tylenol

Description:

Tylenol and SURVIVOR: ALL-STARS teamed up for the Tylenol "Push Through the Pain" game. To play, contestants had to watch SURVIVOR: ALL-STARS. After each new episode, they logged on to www.cbs.com/primetime/survivor8/tylenol to vote for the castaway they thought best "Pushed Throught the Pain". If the castaway the contestant voted for was chosen by the rest of America, he or she was entered into the Weekly Drawing for a trip to the live Survivor Finale. Each vote entered the contestant in the Grand Prize giveaway, a 7-night trip for two to Panama`s beautiful Pearl Islands. Winners stayed on the islands with all inclusive accommodations. Every week there was a new winner for a total of 13 weekly winners that received a 3-day/2-night trip to the SURVIVOR ALL-STARS finale. This tie-in was promoted on the CBS website as well as through FSIs with a manufacture`s coupon for $1.00 off Tylenol PM and a coupon to save $.50 on ANY Tylenol product.

Partnership Opportunity:
SURVIVOR: ALL-STARS/Television
Partner/Category:
Tylenol /Health & Beauty
Timing:
February 1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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