Saturn, an official sponsor of SURVIVOR, created the online ""Inside the Tribe"" sweepstakes. Participants could enter to win either a 2003 Saturn ION or a 4-day/3-night trip to Los Angeles, CA or New York, NY to attend the finale broadcast of SURVIVOR: THE AMAZON. To enter participants had to include their Saturn ION SURVIVOR “Inside the Tribe” Sweepstakes code number which could be found on Saturn SURVIVOR “Inside the Tribe” Sneak Peek DVDs, available at participating Saturn dealers or on the CBS website. Supported via radio spots, online and in Saturn dealerships.