Description:
PITCHFORK and FORD MOTOR COMPANY partnered to celebrate two emerging female music artists Zoe Kravitz, of Lolawolf, and SZA. The two singers spent the day driving and chatting in a FORD Focus around L.A. and PITCHFORK streamed the episode of “In Focus” on their website. Zoe promoted the episode on Spotify.
Partnership Opportunity:
SZA & Zoë Kravitz /Music
Partner/Category:
PITCHFORK and FORD MOTOR COMPANY /Automotive
Timing:
4th Quarter 2015
Target:
Promotional Elements:
Branded Content
Media Elements:
Micro site
Celebrity Appearance / Endorsement
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2015-12-07
Companies Involved
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