Description:
Taco Bell teamed with Blue Point Brewing Co. to bring Taco Bell to New York City with three new Cantina-style locations by the end of this year.The partnership consisted of creating the Big City Bell Pilsner, which was available at all three of the Manhattan locations.
Taco Bell also released a local beer at a Cantina in Newport Beach, Calif. The partnership with Blue Point marked the second such local brew.
Partnership Opportunity:
Taco Bell/Dining
Company:
Taco Bell
Partner/Category:
Blue Point Brewing Co. /Beverages
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Taco Bell
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