• Tajín Taco: Features a crunchy shell seasoned with Tajín and loaded with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa for $2.99*. Each Tajín Taco comes with a Tajín Clásico Seasoning packet.


• Tajín Cheesy Gordita Crunch: Brings the same obsession-worthy seasoning to one of Taco Bell's most beloved formats, layering a warm, pillowy flatbread with a blend of mozzarella, pepperjack and cheddar cheeses wrapped around a Tajín-seasoned crunchy taco shell filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa for $5.99*. Served with a Tajín Clásico Seasoning packet.


• Tajín Pineapple Strawberry Freeze: Blends tropical pineapple flavor with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy and bold all at once. The Tajín Pineapple Strawberry Freeze is available in 16 oz. for $3.99* and 20 oz. for $4.19*.

"Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections," said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. "This collaboration is an opportunity to bring our brands' worlds together in a way that's exciting, unexpected and rooted in what fans already love."

Peso Pluma's Latest Flavor Obsession

A collaboration this bold calls for a partner who genuinely lives the flavor. After joining Taco Bell's fan community at Live Más LIVE earlier this year, Peso Pluma brings his longtime Taco Bell fandom and lifelong love of Tajín to the menu. He also got a first taste inside Taco Bell's Test Kitchen, giving the lineup his stamp of approval. Together, the three icons are uniting die-hard fans around a lineup that celebrates all-in flavor obsession and the unmistakable taste that has become a staple across generations.

Tajín Inspires Taco Bell Fan Favorites

Fans first caught a glimpse of the Taco Bell and Tajín collaboration unveiled at Live Más LIVE in 2024 and strong fan demand in subsequent test markets only solidified that these menu items deserved a national stage. The limited-time lineup brings Tajín's signature tangy, chile lime flavor to three distinct menu experiences, from crunchy to sippable. Each item pairs Tajín's recognizable kick with Taco Bell textures and flavors fans already know, bringing a zest of flavor to every bite and sip.

"Tajín is more than a seasoning – it's a cultural phenomenon that has inspired millions of people to explore flavor in new ways," said Haydeé Fernández, Director of Alliances at Tajín International. "This collaboration brings together the perfect pairing of Tajín and Taco Bell's most beloved menu items, creating a bold, unexpected, and craveable experience that celebrates the best of both brands."

The Ultimate Bag Charm for Tajín Loyalists

For fans who believe Tajín always belongs within arm's reach, Taco Bell, Tajín and Peso Pluma are turning that ritual into a limited-edition bag charm set made to be carried, clipped and shown off. Available exclusively through Tuesday Drops in the Taco Bell app, the collectible set includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Tajín seasoning packets, and a heart charm featuring Peso Pluma's logo to celebrate his role in bringing the Taco Bell x Tajín flavor story to life.

To celebrate the new menu lineup, 400 limited-edition bag charm sets will be up for grabs exclusively through Tuesday Drops in the Taco Bell app.** Taco Bell Rewards Members can check the Tuesday Drops page on August 18 at 2PM PT for a chance to score the one-of-a-kind accessory kit, available while supplies last.

Download the Taco Bell app and join Taco Bell Rewards for access to Tuesday Drops, exclusive offers and the latest menu news.

*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices may be higher with delivery.