Description:
Sony Pictures Entertainment and Dicount Tires Direct partnered to promote the theatrical release of TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY. Discount Tires Direct offered consumers a $75 discount on Michelin, Good Year, Pirelli, Yokohama, and Vicorty Wheels, and other great prizes when consumers registered online at tires.com of text "VICTORY" to 4SONY. Offer was valid between June 26, 2006 through August 5, 2006.
Partnership Opportunity:
TALLADEGA NIGHTS: THE BALLAD OF RICKY BOBBY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Discount Tires Direct /Automotive
Timing:
August 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-07-05
Companies Involved
Sony Pictures Entertainment
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