Description:
Target and Gwen Stefani partnered to release a limited-edition capsule collection of clothing.
The Harajuku Mini collection featured clothes for infants, toddlers, and tweens featuring a rock-and-roll- style inspired by Gwen Stefani. The collections featured ballerina tutus, graphic tees, biker jackets, and zip-up hoodies.
Fans were able to buy the collection in-store or online on target.com.
Partnership Opportunity:
Target/Retail
Company:
Target
Partner/Category:
Gwen Stefani /Music
Timing:
October 4th Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Licensed Product
In-Store / Retail
Premiums / Giveaways
Other
In-Store / Retail
Premiums / Giveaways
Other
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Online
Social Media
Other
Celebrity Appearance / Endorsement
Micro site
Online
Social Media
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-05-28
Companies Involved
Target
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