Partnership:

Tastemade and Mars

Description:

Online video network Tastemade partnered with candy-maker Mars on an exciting Easter promotion.

The partnership consisted of Mars and Tastemade, along with Pinterest, working together to create several videos that celebrate Mars candies such as Dove Silky Smooth Promises and M&M's Minis for Easter.

Each video produced by the partnership was a do-it-yourself video that showed how to craft various treats from the Mars products. For example, one hack video demonstrated how to dye Easter eggs without an egg dipper. 

Partnership Opportunity:
Tastemade/Streaming
Partner/Category:
Mars /CPG
Timing:
March 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Other
Created On:
2021-03-09
Last Modified on:
2021-03-17
Companies Involved
Tuck

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