Partnership:

Tastemade and Walmart

Description:

Online video platform Tastemade partnered with Walmart to create shoppable video content.

Tastemade collaborated with Walmart to create video content that showcased holiday recipes while also allowing them to purchase the necessary ingredients. All the recipes showcased were fully shoppable with links to the Walmart ecommerce platform.

The collaboration created "Struggle Meals" which Tastemade put together with Walmart. The series showcased meals and recipes that accounted for consumers having a lower grocery budget than years past.

Partnership Opportunity:
Tastemade/Streaming
Partner/Category:
Walmart /Retail
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-09
Last Modified on:
2021-03-09
Companies Involved
Tuck

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