Partnership:

Taylor Swift and Starbucks

Description:

Taylor Swift teamed up with Starbucks to celebrate the release of her album "Red (Taylor's Version)."

Taylor Swift and Starbucks fans could order Swift's favorite Starbucks drink, the Grande Caramel Nonfat Latte by asking baristas for "Taylor's Latte" or "Taylor's Version." 

In store, customers could hear Swift's "Red" album and other hits being played. Starbucks also offered customers the chance to buy Taylor Swift inspired e-gift cards available on their website and app. 

Partnership Opportunity:
Taylor Swift/Music
Partner/Category:
Starbucks /Dining
Timing:
November 4th Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2021-11-30
Last Modified on:
2021-11-30
Companies Involved
Tuck

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