Partnership:

TBS VERY FUNNY FESTIVAL and Baskin Robbins

Description:
Turner Broadcasting System and Baskin-Robbins teamed up to promote the prime time lineup "VERY FUNNY," which includes the television shows Everybody Loves Raymond, Friends, and Seinfeld. Baskin Robbins promoted the TV shows in their stores by providing instant scratch-off game cards, and door clings. TBS promoted Baskin Robbins by airing co-branded spots and having an online sweepstakes. The grand prize of the online sweepstakes won an 'Everybody Loves Raymond' Family Adventure to a Florida theme park. The first and second prize winners received opportunities to shop like the cast of Friends at the hottest spots in New York City, or a Seinfeld-inspired trip for two to The Comedy Festival in Las Vegas. Other awards included ice cream-themed prizes such as Baskin-Robbins treats for a year. The promotion began July 1, 2005 and ran until August 1, 2005.
Partnership Opportunity:
TBS VERY FUNNY FESTIVAL/Television
Company:
Turner Broadcasting
Partner/Category:
Baskin Robbins /Dining
Timing:
July 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-11
Companies Involved
Turner Broadcasting
Turner Broadcasting
Tuck

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