Description:
Terry Hines & Associates (THA) partnered TCL Consumer Electronics with the historic Chinese Theatre in Hollywood, jumpstarting TCL's brand awareness in the U.S. and establishing TCL as a major player in the entertainment space.
Partnership Opportunity:
TCL Chinese Theatre/Live Entertainment
Partner/Category:
TCL Consumer Electronics /Tech
Timing:
1st Quarter 2013
Target:
Promotional Elements:
Other
Media Elements:
Other
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
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