Bumble, the women-focused dating and social networking app, partnered with Apple TV+’s hit comedy to let members experience Bantr, the fictitious dating app featured on TED LASSO. Launched Thursday (Oct. 13, 2022), a weekly “Bantr Live” experience was available free in Bumble’s Date Mode, letting two users connect via chat without seeing the other person’s photos — similar to the Bantr app in TED LASSO.

In TED LASSO, Bantr requires users to chat without seeing any pictures of the other person to connect over the written word. That drives a key plot point in Season 2, when Rebecca Welton (owner of the AFC Richmond soccer club) makes a mysterious love connection on Bantr.

Bantr Live was available in the U.S., Canada, the U.K. and Australia through the end of 2022. Bumble members could RSVP to each weekly event and were reminded in the app when it’s about to go live. Additionally, Bumble users were able to redeem a free two-month subscription to Apple TV+.