Partnership:

TED LASSO and Jeni's Splendid Ice Creams

Description:

TED LASSO collaborated with Jeni's Ice Cream to create "Biscuits with the Boss," a limited-edition ice cream flavor that pays homage to the iconic cookies.

Each pint—which was designed to match Lasso's red and blue Richmond jacket—was filled with sweet cream ice cream and chunks of buttery, crumbly shortbread cookies, and were officially being sold online and in stores (retailing for $12/pint) on March 2.

Early comers to Jeni's shops on drop day got a few surprise and delight items. And, for those who wanted access to all the limited-edition collaboration merch (including Jeni's x Ted Lasso stickers and employee-only T-shirts), they could sign up for Jeni's Splendid Rewards program.

For the latest on Jeni's limited-edition collaboration with Ted Lasso, visit jenis.com/ted.

TED LASSO season three started streaming March 15 on Apple TV+.

Partnership Opportunity:
TED LASSO/Streaming
Company:
Warner Bros. Consumer Products
Partner/Category:
Jeni's Splendid Ice Creams /CPG
Timing:
February 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Micro site
Online
Product Giveaways
Social Media
Created On:
2023-02-23
Last Modified on:
2023-02-28
Companies Involved
Warner Bros. Consumer Products
Warner Bros. Consumer Products
Tuck

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