The Cartoon Network, DC Comics, and the American Licorice Company partnered to promote the show, TEEN TITANS. Images of characters from TEEN TITANS were featured on packages of Sour Punch Straws. In addition, the partnership offered a sweepstakes where one grand prize winner was drawn into a TEEN TITANS comic and the winner won a trip for 7 people to New York City. First prize winners received a TEEN TITANS Party Pack. Second prize winners received a free package of Sour Punch brand candy. Consumers instantly won if an official winning game piece was found in a package of Sour Punch Straws. The sweepstakes began in March 2005 and ended on December 31, 2005.