Partnership:

TEEN TITANS GO! TO THE MOVIES and Ad Council

Description:
Warner Bros. Pictures teamed with the Ad Council to promote the theatrical release of TEEN TITANS GO! TO THE MOVIES. In addition to celebrating the release of the film, the partnership encouraged people to use life-saving car seats correctly to ensure child passenger safety. PSAs featured TEEN TITANS characters and used social media to promote #TheRightSeat and encouraged parents and caregivers with children under 12 to visit NHTSA.gov/TheRightSeat, hosted by the National Highway Traffic Safety Administration (NHTSA) in English and Spanish. Movie-themed ads aimed to educate people on the importance of choosing, and correctly using, the right car seats. The partnership included free poster downloads on The Ad Council's website.
Partnership Opportunity:
TEEN TITANS GO! TO THE MOVIES/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Ad Council /Communications
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Online
Print Advertising
Social Media
Transportation
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-08
Companies Involved
Tuck

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