Between January 5 and February 1, 2004, consumers who purchased a Burger King Kids Meal received one of five different extreme sports themed TEENAGE MUTANT NINJA TURTLES toys. Additionally Burger King Corporation, 4Kids Entertainment, Inc. and Mirage Licensing, Inc. joined together to create materials (e.g. tray liners, kids meal bags, birthday party mailers, Adventures newsletters) featuring the TMNT characters to help convey the importance of daily physical activity to kids through fitness tips and to encourage kids to take the President’s Challenge and receive the Presidential Physical Fitness Award patch and Certificate.