Paramount Pictures together with Land O’Frost partnered to promote the film TEENAGE MUTANT NINJA TURTLE with a sweepstakes giving fans a chance to find game pieces inserted in specifically-marked Land O’Frost packages which had a promotion code that gave them an entry to the sweepstakes to win a deluxe home entertainment prize package and $1,000. Other prizes included TEENAGE MUNTANT NINJA TURTLE action figures and vans. The promotion ran from June 30th to October 17th, 2014.