The promotion featured a TEENAGE MUTANT NINJA TURTLE action toy premium with the purchase of a Subway Kids` Pak meal. Each action-oriented TURTLES character reflected the Subway chain`s dedication to help children "Eat Fresh. Have Fun. Get fit," by encouraging them to stay active with their favorite playtime characters. In addition, each of the premiums included a Watch & Win insert directing kids to watch the TEENAGE MUTANT NINJA TURTLES on 4Kids TV for their chance to win a range of fun-filled merchandise prizes. Seven-week program ran through March 27, 2005.