Pizza Hut brought its tie-up with the latest “Ninja Turtles” movie to its long-running Twitch livestream series, where they delivered their own dose of “Mutant Mayhem” by transforming a popular VTuber into purple-masked Donatello — the biggest gamer of the “Turtles". A VTuber is an online entertainer who uses a computer-generated avatar.

During the stream, Twitch streamers and the VTuber played “Among Us” for a four-hour stream. Consumers who tuned in could win Pizza Hut gift cards as part of a custom segment that challenged them to guess an image as it was slowly revealed. 

Pizza Hut also offered subway delivery to select customers as part of a promotion tying in with the film. By texting a turtle emoji to a special phone number, customers could have pizza delivered to designated drop-off zones in New York's extensive series of subway stations - not exactly the sewers, where the Turtles traditionally dwell, but considerably more sanitary. The promotional stunt also tied in with Pizza Hut's Ninja Turtles augmented reality game, in which customers could battle mutant villains to protect their pizzas.