Partnership:

TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS and General Mills

Description:

Paramount Pictures collaborated with General Mills for the release of the anticipated TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS. For a limited time, fans could get their hands on exclusive movie character-inspired cereal. Fans also received a free movie pass with the purchase of two specially-marked Hamburger Helper items when they uploaded a picture of their receipt. General Mills also branded several other products, including Fruit Roll-Ups, Pillsbury cookies and Yoplait yogurt.

Partnership Opportunity:
TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS/Theatrical
Company:
Paramount Pictures
Partner/Category:
General Mills /CPG
Timing:
June 2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
On Pack
POP Display / End Cap / Shelf-Talker
Discount / Special Offer / Promo Code
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-07-11
Companies Involved
Tuck

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