Paramount Pictures collaborated with General Mills for the release of the anticipated TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS. For a limited time, fans could get their hands on exclusive movie character-inspired cereal. Fans also received a free movie pass with the purchase of two specially-marked Hamburger Helper items when they uploaded a picture of their receipt. General Mills also branded several other products, including Fruit Roll-Ups, Pillsbury cookies and Yoplait yogurt.