Partnership:

TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS and Tyson

Description:

Paramount Pictures and Tyson Foods partnered to promote the release of TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS with a movie ticket with purchase opportunity. Fans visited a website that offered different activities (a poll, viewing the movie trailer, etc.) that unlocked the promotion, featuring character-inspired recipes and film-related content. Fans were encouraged to buy any 2 participating Tyson products at Walmart between May 1 - July 15, 2016 and upload a photo of their receipt online to receive a code redeemable for a ticket to see the movie.

Partnership Opportunity:
TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS/Theatrical
Company:
Paramount Pictures
Partner/Category:
Tyson /Retail
Timing:
2nd Quarter 2016
Target:
Male
Female
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-05
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.