Paramount Pictures and Tyson Foods partnered to promote the release of TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS with a movie ticket with purchase opportunity. Fans visited a website that offered different activities (a poll, viewing the movie trailer, etc.) that unlocked the promotion, featuring character-inspired recipes and film-related content. Fans were encouraged to buy any 2 participating Tyson products at Walmart between May 1 - July 15, 2016 and upload a photo of their receipt online to receive a code redeemable for a ticket to see the movie.