Description:
Nickelodeon partnered with The LEGO Group for the television show TEENAGE MUTANT NINJA TURTLES. The LEGO Group created a set of construction toys that featured the NINJA TURTLES along with a series of vehicles, renowned scenes and iconic LEGO figures. The toys released in stores January, 2013. http://www.prnewswire.com/news-releases/the-lego-group-and-nickelodeon-announce-expanded-global-partnership-to-bring-teenage-mutant-ninja-turtles-to-the-construction-toy-category-173686421.html
Partnership Opportunity:
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Lego /Toys
Timing:
January 1st Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Female
Preschool
Kids (6-11)
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Paramount Consumer Products and Experiences
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