Partnership:

Tempur and STARFIELD

Description:

Microsoft and Bethesda partnered with memory foam company Tempur for a hype-inducing publicity stunt celebrating the upcoming release of Starfield. At the Gamescom Xbox booth in Germany, the companies unveiled the Dream Chair, an oversized gaming chair stylized as a starship cockpit.

Bethesda chose Tempur to make the chair since its patented material is used in NASA spacecraft. Unlike industry-standard polyurethane memory foam, Tempur material holds its shape much longer after applying pressure, essentially molding to your body. The chair also used other official NASA parts for an even more "immersive" experience.

Partnership Opportunity:
Tempur/Household
Partner/Category:
STARFIELD /Gaming & Esports
Timing:
September 3rd Quarter 2023
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Direct Marketing
Other
Product Placement
Created On:
2023-09-05
Last Modified on:
2023-09-05
Companies Involved
Tuck

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