Microsoft and Bethesda partnered with memory foam company Tempur for a hype-inducing publicity stunt celebrating the upcoming release of Starfield. At the Gamescom Xbox booth in Germany, the companies unveiled the Dream Chair, an oversized gaming chair stylized as a starship cockpit.

Bethesda chose Tempur to make the chair since its patented material is used in NASA spacecraft. Unlike industry-standard polyurethane memory foam, Tempur material holds its shape much longer after applying pressure, essentially molding to your body. The chair also used other official NASA parts for an even more "immersive" experience.