The Tennis Channel partnered with local Terrace Theater to hold a drive-in viewing event for the Credit One Bank Invitational in South Carolina.

As COVID-19 made gathering for live events impossible, the Tennis Channel partnered with Terrace Theater to host a pop-up activation in which guests could drive-in and watch the Credit One Bank Invitational in the safety of their own vehicles. 26 cars were able to take part in the activation which served as an alternative way for fans to comfortably watch the opening night matches as well as build awareness for the tournament.

The Tennis Channel promoted the event to local residents through social media. They were then able to RSVP free of charge. The 26-spots were filled on a first-come, first-serve basis. Throughout the event itself, each car received free snacks, drinks and branded swag.