Partnership:

TERMINATOR SALVATION and Pizza Hut

Description:

Warner Bros. Pictures and Pizza Hut teamed up to promote TERMINATOR SALVATION with a sweepstakes, instant win game and giveaway. Contestants could enter the sweepstakes and instant win game online at http://pizzahut.eprize.net/terminator. There were 56 instant winners. One First Prize winner received a life-sized T-600 model used in the film. Five Second Prize winners received a TERMINATOR branded Xbox® 360. 50 Third Prize winners received a TERMINATOR prize package including an Xbox TERMINATOR SALVATION video game, a set of Playmates Toys TERMINATOR SALVATION collectibles, a TERMINATOR SALVATION T-shirt and a TERMINATOR SALVATION movie poster. One Grand Prize sweepstakes winner received a four-day trip for two to Los Angeles for the world premiere of the motion picture TERMINATOR SALVATION in May of 2009 and a VIP tour of Warner Bros. Studios. The promotion also included a giveaway. On the date TERMINATOR SALVATION premiered, May 21, 2009, Pizza Hut offered a free medium one-topping pizza to anyone named Sarah Connor or John Connor (who can prove it with a government-issued ID). The promotion was supported by a micro site that hosted TERMINATOR SALVATION content such as exclusive footage, trailers, photos, and downloadable wallpapers. The promotion ran from April 6 through May 30, 2009.

Partnership Opportunity:
TERMINATOR SALVATION/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Pizza Hut /Dining
Timing:
May 2nd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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