Description:
Miramax Films partnered with McDonald's to promote the theatrical release of SHARK BOY AND LAVA GIRL in 3-D. The program revolved around McDonald's Happy Meals which gave kids eight different SHARK BOY AND LAVA GIRL toys to collect. In addition, McDonald's created a companion sweepstakes. To advertise the promotion, McDonald's aired 30-second commercials that featured the stars of the movie. Restaurants were also dressed up with SHARK BOY AND LAVA GIRL paraphanelia. The promotion and sweepstakes began June 2005.
Partnership Opportunity:
THE ADVENTURES OF SHARK BOY AND LAVA GIRL/Theatrical
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
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