Description:
TNT collaborated with D.S. & Durga to promote the television series THE ALIENIST: ANGEL OF DARKNESS.
The partnership consisted of TNT collaborating with D.S. & Durga to release an exclusive fragrance, First Light Five Boroughs, that was inspired by the show. First Light Five Boroughs was a unisex fragrance which was designed to evoke the setting and world of the show.
The fragrance could be bought at retail locations and online at D.S. & Durga's website.
Partnership Opportunity:
The Alienist: Angel of Darkness/Television
Company:
TNT
Partner/Category:
D.S. & Durga /Health & Beauty
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-13
Companies Involved
TNT
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