Description:
Sony Pictures and Evian teamed up to promote Evian's "Baby & Me" campaign, which depicted people seeing their "baby" lookalike in mirrors and windows. Evian enlisted the help of Spider-man, from the Marvel product THE AMAZING SPIDER-MAN 2 in a TV spot that showed Spider-man himself reflected as a pint-sized version of the superhero.
Partnership Opportunity:
THE AMAZING SPIDER-MAN 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Evian /Beverages
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-13
Companies Involved
Sony Pictures Entertainment
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