Sony Pictures Entertainment partnered with Carl`s Jr. for the theatrical release of THE AMAZING SPIDER-MAN. Carl`s Jr. created an Amazing Grilled Cheese Bacon Burger to coincide with the release of the film. Carl`s Jr. also offered customers a chance to win THE AMAZING SPIDER-MAN Video Game by visiting any participating Carl`s Jr. Restaurant, purchasing a specially marked 40 oz. THE AMAZING SPIDER-MAN Video Game fountain beverage and obtaining a unique code, and playing the game via text message or by logging on to http://www.carlsjr.com/theamazingspiderman to see if the customer won. Prizes included on order of free small fries, a free small dr. pepper drink, THE AMAZING SPIDER-MAN Video Game, a "MOVE Bundle" that consisted of THE AMAZING SPIDER-MAN Video Game, PlayStation3 MOVE and a PlayStation3 Camera. Other prizes were a Console Bundle that included THE AMAZING SPIDER-MAN PlayStation3 MOVE, a PlayStation3 Camera and a PlayStation3 Console. Digital prizes included PlayStation Network Voucher codes, THE AMAZING SPIDER-MAN Video Game wallpapers and a behind the scenes video of the Video Game. THE AMAZING SPIDER-MAN released in theaters July 3, 2012.