Partnership:

THE AMAZING SPIDER-MAN and Carl's Jr./Hardee's

Description:

Sony Pictures Entertainment partnered with Carl`s Jr. for the theatrical release of THE AMAZING SPIDER-MAN. Carl`s Jr. created an Amazing Grilled Cheese Bacon Burger to coincide with the release of the film. Carl`s Jr. also offered customers a chance to win THE AMAZING SPIDER-MAN Video Game by visiting any participating Carl`s Jr. Restaurant, purchasing a specially marked 40 oz. THE AMAZING SPIDER-MAN Video Game fountain beverage and obtaining a unique code, and playing the game via text message or by logging on to http://www.carlsjr.com/theamazingspiderman to see if the customer won. Prizes included on order of free small fries, a free small dr. pepper drink, THE AMAZING SPIDER-MAN Video Game, a "MOVE Bundle" that consisted of THE AMAZING SPIDER-MAN Video Game, PlayStation3 MOVE and a PlayStation3 Camera. Other prizes were a Console Bundle that included THE AMAZING SPIDER-MAN PlayStation3 MOVE, a PlayStation3 Camera and a PlayStation3 Console. Digital prizes included PlayStation Network Voucher codes, THE AMAZING SPIDER-MAN Video Game wallpapers and a behind the scenes video of the Video Game. THE AMAZING SPIDER-MAN released in theaters July 3, 2012.

Partnership Opportunity:
THE AMAZING SPIDER-MAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Discount / Special Offer / Promo Code
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
The CDM Company
Tuck

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